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The Forneris Group

Social Media
Campaign Strategy

A full-scale, multi-platform social media launch that puts your home in front of the right buyers — everywhere they scroll.

50,000+
Avg. Impressions Per Listing
12,000+
Targeted Buyer Audience
403%
More Inquiries vs. Photo Only
30+
Days of Active Promotion

Platform-by-Platform Strategy

Instagram

2.3B+ Users
  • Professional listing reels & short-form video
  • Stories with swipe-up links to the listing
  • Carousel posts showcasing every room
  • Hashtag targeting for SW Florida buyers
  • Paid Instagram ad campaigns to qualified demographics

Facebook

3B+ Users
  • Boosted listing posts targeting local & national buyers
  • Facebook Marketplace listing placement
  • Geo-targeted ads by zip code & income bracket
  • Open house event promotion
  • Retargeting ads for engaged viewers

YouTube

2.7B+ Users
  • Cinematic property walkthrough videos
  • Drone footage highlight reels
  • Neighborhood lifestyle showcase videos
  • Pre-roll video ads targeting home buyers
  • SEO-optimized titles for local searches

Multi-Platform

Full Coverage
  • Cross-platform content scheduling
  • LinkedIn targeting for executive & corporate buyers
  • Pinterest boards for home inspiration audiences
  • TikTok short-form property showcase
  • Coordinated launch day blitz across all platforms

Sample Listing Video

Professional short-form video created for a Forneris Group listing

Real Campaign Samples

Actual posts, flyers & ads created for Forneris Group listings — click any image to view full size

Ready to Launch
Your Home's Campaign?

Every Forneris Group listing receives a complete, professionally managed social media campaign — at no additional cost.

Get Started Today

www.thefornerisgroup.com

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